Created by The Sports Retail Group, will be highlighting the newest trends, new sports nutrition brands and expanding categories to retailers, distributors and consumers.

Definition: Sports nutrition is the study and practice of nutrition and diet as it relates to athletic performance. It is concerned with the type and quantity of fluid and food taken by an athlete, and deals with nutrients such as vitamins, minerals, supplements and organic substances such as carbohydrates, proteins and fats. Although an important part of many sports training regimens, it is most popular in strength sports (such as weight lifting and bodybuilding) and endurance sports (for example cycling, running, swimming).

The Sports Retail Group created to be a showcase for new innovative brands (snacks, beverages, supplements, powders and more). The Sports Retail Group puts together retail sales and marketing programs for client brands looking to get distribution into sports retail formats such as:

General Sports Retailers, Running Stores, Bike Shops, Ski Shops, Golf Shops, Pool Supply Stores, Outdoor Retailers, Surf Shops, Sports Apparel, Karate Studios, Gyms, Sports Training Centers, Sports Nutrition Stores, Fitness Centers, Yoga Studios, Boxing Studios, Skate Shops, Hockey Stores, Bowling Alleys, Skating Rinks, Soccer Shops, Dive Shops and more

Sports Nutrition Specific Customers: Our team has a long history doing business with the core sports nutrition customers throughout the US and Canada.

About Us

The founders of the Sports Retail Group have over thirty years of product development and sales (Powerbar, Twinlab, Perfect Bar, etc), retail format expertise (retailers, distributors), trade shows (Interbike, Outdoor Retailer, Surf Expo, etc), TV shows (ex. Planet X) and more all in relation to sports retail formats.

With a long list of examples of successful new business campaigns we can create a complete sales and marketing plan for your needs.

The Innovation Biz Group has sales teams in many formats ready to talk to you about your project needs.

Our team (Las Vegas / Greensboro) is available to help with new upstarts or existing companies needing guidance in manufacturing.

New Startups


While some consultancies are not very receptive to startup companies we thrive on them and welcome the challenge of helping them get into the marketplace. We have experience with all CPG types including food, beverage, sports nutrition, healthcare products, produce, general merchandise and much more. We have our own marketing site dedicated here.

Established Manufacturers


With experience as manufacturers we do understand the needs for companies who produce products. One of our recent efforts has been recruiting certain manufacturers to become co-packers. The team has experience with all sizes of manufacturers (from small to the largest out there).

Distributors and Wholesalers


The team has experience with most distributors and wholesalers in the US and Canada. We have a long history working with distributors dealing in frozen, produce, deli, dairy, bakery, natural, “throughout the store,” specialty, general merchandise, Ice Cream, OTC/Drug, Pet Food, Sports Nutrition, Vending, Floral and Catering amongst others. We can create distributor specific programs.

Our Client Partners Can Be Seen in These Locations


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Look for our newest projects, paleo product distribution ( and our Cricket Flour products coming soon (